Brightwell Media is a boutique Digital PR agency focused on health. We are a senior-led team combining PR strategy, editorial craft, and digital execution to help health brands build visibility, credibility, and category authority.
We work across longevity, clinics, diagnostics, and performance, with an evidence-aware approach built for high-trust categories. Clear messaging, strong angles, and press-ready delivery are what we do best.
Our trusted Partners
Jorn Elferink has spent the last decade building and growing digital products and platforms, from early-stage ideas to scaled operations. He is known for clear direction, high standards, and a practical, execution-led approach that has helped multiple businesses expand. At Brightwell, Jorn sets the strategic vision and oversees how the agency delivers authority-building Digital PR for health brands.
Outside of work, he is a proud father, a keen scuba diver, and an optimistic believer in what technology can unlock when it is applied thoughtfully.
Helene Törnqvist brings 15 years of experience in professional writing and editorial leadership, with a track record of building content strategies and leading teams across multiple markets.
As Head of Digital PR at Brightwell, she leads campaign execution from story development to press-ready assets, ensuring every message is clear, evidence-aware, and aligned with the standards health brands require.
Macaela Becker translates campaign strategy into clear, journalist-friendly copy that makes complex health topics easy to understand and easy to trust. She works across pitch writing, press assets, founder messaging, and category explainers, shaping language that is precise, evidence-aware, and aligned with the standards high-trust brands require.
Her focus is on structure and clarity first: the right framing, the right level of detail, and a story that holds up under scrutiny. The result is press-ready storytelling that supports both credibility and long-term authority.
Lahsen El Mouden oversees the technical side of Brightwell’s delivery, making sure every campaign is supported by a clean, reliable digital foundation. He handles web implementation, tracking and analytics setup, and performance hygiene, so assets load fast, measure correctly, and stay consistent across channels.
His role is to remove friction between strategy and execution. From landing page readiness to tracking accuracy and technical QA, Lahsen ensures the work we publish is dependable, easy to maintain, and built to support long-term visibility.
If you are building in health, you deserve PR that respects the category. In a free strategy call, we will learn what you are working on, what matters most to your audience, and where the strongest opportunities are to build authority.
You will leave the call with:
